It's a 10 Haircare
A premium social presence for one of haircare's most iconic brands.
Overview
It's a 10 Haircare required a comprehensive social media strategy to strengthen brand awareness, support product launches, and create consistent storytelling across Instagram, Facebook and TikTok. The work focused on combining education, entertainment and community engagement while maintaining the premium identity of one of the industry's most recognized professional haircare brands.
Services
Industry
Beauty
The Challenge
The brand needed a cohesive social presence that could support frequent product launches, seasonal campaigns and shifting platform trends — without losing its luxury positioning or overwhelming its audience.
The Strategy
We built scalable content systems that balanced educational content, trend-driven entertainment and community-first engagement. Every piece of content was designed to reinforce the brand's premium identity while driving measurable interaction.
Performance
Results That Speak
Deliverables & Results
What We Achieved
Maintained a consistent luxury social presence across multiple platforms.
Supported numerous product launches and seasonal campaigns.
Created scalable content systems for multiple brand channels.
Improved audience engagement through educational and trend-driven content.
Performance Highlights
Organic impact, measured.
Organic social performance achieved through strategic content planning, creative direction, campaign execution, and ongoing community engagement.
Key Insights
Developed and executed a comprehensive social media strategy aligned with product launches, promotions, and seasonal campaigns.
Product education and tutorial content consistently generated the highest engagement.
Short-form video became the primary driver of reach, impressions, and audience growth.
Lifestyle imagery, editorial campaigns, and behind-the-scenes content strengthened brand affinity.
Consistent content planning supported both organic growth and e-commerce objectives while maintaining a cohesive luxury beauty aesthetic.
Top Performing Content
Services Provided
Gallery
Selected Work
Video Content