Photography Performance Case Study
Aude Swim
A retrospective analysis of publicly visible Instagram engagement across 50 published photographs captured by Muse Social Creative.
View Full Case StudyOverview
Between 2020 and 2023, Muse Social Creative photographed multiple campaigns for Aude Swim.
To better understand how the imagery resonated with audiences, we reviewed every published Instagram post featuring our photography and documented the publicly visible engagement metrics. Rather than relying on opinions, this case study focuses on measurable performance.
Services
The Challenge
Measuring the impact.
Documenting the publicly visible engagement metrics of campaign photography to provide a transparent, data-driven look at how the imagery performed once published. The case study needed to:
- Review every published Instagram photo post featuring Muse photography
- Document publicly visible likes, comments, and engagement patterns
- Identify the highest-performing images and common visual themes
- Provide a transparent performance record across four years of work
- Demonstrate measurable value through real audience engagement data
The Results
Numbers that speak for themselves.
Photo Performance
Publicly Visible Instagram Engagement
Photo Posts Reviewed
Highest Photo Likes
Visible Photo Likes
Visible Photo Comments
Average Likes Per Photo
Top Performing Photography
Highest engagement.
Highest Likes
3,429 Likes
Second Highest Likes
2,096 Likes
Third Highest Likes
1,135 LikesSelected Work
The photography.
Analysis
Performance Observations
- The highest-performing photo featured a three-model editorial composition.
- Couple photography appeared among several of the strongest-performing posts.
- Editorial portraits consistently appeared throughout the campaign.
- Group imagery generated some of the highest visible engagement.
- Lifestyle environments including beaches and pools were frequently represented across top-performing content.
Project Timeline
Four years of photography.
Campaign Photography
Collection Photography
Editorial Campaigns
Continued Photography