City of Miami Beach
Art Week Miami Beach
Bringing one of the world's most recognized art weeks to life through an integrated, citywide marketing campaign.
Explore the CampaignOverview
A fully integrated campaign for one of the world's premier art destinations.
Art Week Miami Beach required a fully integrated marketing campaign to promote Art Week 2023, including the internationally recognized No Vacancy public art program, temporary public art installations, the Art Basel Legacy Purchase initiative and citywide cultural programming. The objective was to increase awareness, drive attendance, encourage community engagement and position Miami Beach as a premier global destination for arts and culture.
Services
The Challenge
One City. Hundreds of Events. One Unified Story.
The campaign needed to communicate multiple city initiatives simultaneously while creating excitement around Art Week, supporting public art programs and driving participation across residents and visitors. Campaign priorities included:
- Promoting Art Week Miami Beach across all channels
- Elevating the No Vacancy public art program
- Supporting temporary public art installations citywide
- Promoting the Art Basel Legacy Purchase initiative
- Increasing awareness across residents and visitors
- Driving traffic across digital and physical touchpoints
Campaign Strategy
An integrated roadmap.
Research
Audience Targeting
Creative Direction
Integrated Media Planning
Content Production
Influencer Partnerships
Experiential Activations
Performance Optimization
Multi-Channel Execution
Every touchpoint. One campaign.
Social Media
- X
- YouTube
- Connected TV
Digital Advertising
- Google Search
- Google Display
- Taboola Native Ads
- Premium Publisher Placements
- Miami Herald
- Miami New Times
Out-of-Home
- Bus Shelters
- Street Pole Banners
- South Beach Trolley Wrap
- Lincoln Road Sand Sculpture
- Interactive QR Codes
Owned Media
- Dedicated Website
- Email Marketing
- Website Content
- Social Channels
- Event Calendar
Influencer Marketing
Local voices amplifying art.
Three local influencers were selected to amplify the No Vacancy program through VIP guided tours and social storytelling, generating a combined audience reach of approximately 59,400 followers.
Local Influencers
59,400 combined reach
Campaign Collateral
Selected campaign assets.
Campaign Performance
Measurable impact at scale.
Campaign Performance
Art Week Miami Beach 2023
Campaign Impressions
Website Views
Digital & Social Clicks
Video Views
Earned Media Reach
Media Outlets
Paid Media
Social Performance
Email Marketing
Campaign Distribution
No Vacancy
Art Week
Elevate Española
Global Conversation
Estimated Global Impressions
Social Posts
Engagements
Unique Authors
Earned Media
Global attention beyond paid media.
The campaign generated more than 230 media stories across 108 media outlets, resulting in an estimated 1.9–2 billion earned impressions, significantly extending the campaign's reach beyond paid and owned channels.
Media Stories
Media Outlets
Earned Impressions
News Impressions
How Muse Delivered
"Integrated campaigns require integrated thinking."
This project demonstrates Muse Social Creative's ability to lead complex, multi-channel marketing initiatives that combine strategy, creative direction, paid media, influencer partnerships, experiential marketing and digital storytelling into a single cohesive campaign. From concept to execution, every touchpoint was designed to maximize awareness, engagement and measurable impact.